“Activated” A full circle moment with the Toronto Raptors & Sportsnet

If you’ve been following my journey, you know I’m all about energy. Big energy. So when the Toronto Raptors and Sportsnet used my song “Activated” in their promo content, it wasn’t just a dope placement it was the perfect fit.

I grew up watching the Raptors. I’ve seen the highs, the lows, the Kawhi shot, the championship run...all of it. So to now hear my voice in a Raptors promo? That’s more than a sync. That’s full circle.

Let’s Talk “Activated”

“Activated” is one of those songs that moves. It’s high-energy, cinematic, and built to make people feel like something major is about to happen. That's why Sheldon form Sportsnet hit me up. Especially since we had such a response from working with them on the previous season with My World and On the Move. Whether it’s game time, grind time, or go time I got the vibe the Raptors and Sportsnet were going for.

Since the placement, “Activated” has passed half a million streams. Now, I know in the grand scheme of things that might not sound like Drake numbers but for an independent artist, that’s real. That’s traction. That’s reach. And that’s new ears finding my music because of one key moment.

Why This Matters

This placement didn’t just give me exposure, it unlocked opportunities:

• New fans who discovered me during a Raptors game and hit the DMs

• Sync reps and brands asking to hear more of my catalog

• Streaming platforms pushing the song to new listeners

• Proof that music built with intention does break through

And most importantly? It reminded me why I do this. To cut through the noise. To stay sharp. To represent where I’m from on my own terms.

Raptors x Rochester

There’s something about hearing your own voice echo through an arena, or watching highlights roll while your track plays in the background. It’s surreal. And it’s a reminder that these dreams? They’re valid.

“Activated” was just the beginning. I’ve got a catalog full of songs ready for moments like this. Sports, film, games, trailers; I build music for motion. For impact. For goosebumps.

Who Wanna Get Activated?

If you haven’t heard the song yet, now’s your chance.🎧 Stream “Activated” here:

https://open.spotify.com/track/3ZL6UDvVe2ewbiQJGpFtPu?si=e44aeb70e2664cdb

Let me know where it hits you hardest — first verse, that hook, or the beat drop?

To the Raptors, Sportsnet, and every fan who’s pressed play, thank you. This moment lit a fire. And if you thought “Activated” went hard... wait ‘til you hear what’s next.

Stay sharp.— Rochester

Me and Choclair getting ready the halftime show inside Rogers Centre before tip off.

PS: The Story Doesn’t End Here…

The crazy part? “Activated” wasn’t the only song the Raptors and Sportsnet showed love to.

They also featured “March XXVII” my collab with Toronto hip hop legend Choclair in the same way. Same energy. Same impact. Another full-circle moment with one of the pioneers who laid the foundation for artists like me.

That story deserves its own spotlight… and it’s coming next so stay tuned for the blog on March XXVII, the legacy of Toronto hip hop, and what it means to carry that torch forward; not just for the city, but for the culture.